⎻⎻⎻⎻
W O R K
WELCOME STRANGER 〉 Designer and Production Manager
2011- 2018
Welcome Stranger is a menswear brand, online store and boutique based out of San Francisco that specializes in American made goods. I was brought on as a creative partner for the start-up private label line and managed the development process starting from its visual conception down to the final product.
On the creative side of things, I drew inspiration from the sub cultures of California, and defined each season by researching historical movements that shaped its history. I maintained the creative cycle with visual research, concept development, trend studies, mood boards and material sourcing.
On the technical side of things, I worked with a great team of local contractors that handled our pattern making, grading, marking and manufacturing. I maintained the production cycle with tech packs, production planning and vendor communications.
During my time at WS, I established a brand identity that focused on garment dyeing, quality fabrics and modern tailoring. It included a core collection of premium basics like chinos, t-shirts, and outerwear with an annual sell through of 80%, as well as seasonal collections of shirting and accessories with an overall sell through of 70%.
( ➤ to see examples )
➤ Welcome Stranger Collection
➤ Welcome Stranger Bison T
ACADEMY OF ART UNIVERSITY 〉Design Instructor
2016
I have a passion for designing and making leather bags which led to a teaching opportunity at my alma mater in San Francisco. I created a curriculum with projects that centered around prototyping, and hands-on leather crafting.
➤ Leather work (coming soon)
CAMP COLLECTION 〉Women’s Designer
2013
I worked on a new womenswear line with the theme of Summer Camp and Nostalgia in mind. I created its first capsule collection for the launch of the brand.
➤ Camp Collection
THE TABU SHOP 〉Creative Partnership
2018
I started a small online shop with my husband, dedicated to vintage barware. It highlights our combined set of industry skills surrounding creative management.
➤ The Tabu Shop
⎻⎻⎻⎻
E D U C A T I O N
I was born in Lebanon and lived a majority of my formative years in the United Arab Emirates. I've now been living in the United States for over a decade and became a U.S. citizen in 2016.
ACADEMY OF ART UNIVERSITY 〉MFA in Apparel Design
2011
My senior collection was featured in Sally Condon-Martin's book ' Emerging Fashion Designers 3' by Schiffer Publishing LTD.
➤ MFA Runway Collection
LEBANESE AMERICAN UNIVERSITY 〉BS in Graphic Design
2007
Recipient of the 'Torch Award' granted for exhibiting outstanding leadership in cooperation with others.
⎻⎻⎻⎻
S K I L L S
Visual research & Concept development
Market study & Trend forecasting
Hand sketching & Tech packs
Fit development & Construction
Creative direction & Styling
Graphic design & Brand Identity
Line sheets & Look books
Sourcing & Manufacturing
⎻⎻⎻⎻